Influence comes with a mode of glam and strength. It’s a leader’s position and holds impact. While starting this campaign, it was important that one woman stood as the spokesmodel. This woman would encourage a livelihood of courage and determination. Her spirit would be ignited with dreams and creative passions. She would possess an innovative mentality with the ability to fuel positivity and be a fossil of hard-work and sophistication. That woman is Amour Genesis.
The Amour Genesis brand caters to women of all different ages, ethnic groups, physical appearances, social backgrounds and sexual orientations. In addition to helping women all of ages, Amour Genesis has a passion for inspiring teen girls to pursue their dreams and reach for endless heights through her talented hosting services; avid spokes-modeling and brand ambassador work; beauty, fashion and lifestyle media coverage; and community relations involvement and charity work. Amour Genesis firmly believes that all women should feel beautiful and love every part about themselves regardless of society’s expectations and stereotypes of beauty and image.
About She’s in Color!
The She’s in Color women’s empowerment campaign emphasizes the dynamic aspects of every woman through her story. Created by Aaja Corinne, founder of Aaja Corinne The Brand—a fashion styling and image development consultancy—this movement fosters a community of strength and perseverance and encourages women to inspire through sharing, influence by doing good and impact by paying it forward. The campaign also dispels the negative images of women in media today by replacing them with positive, impactful and productive displays of women.