The theme at CityPoint Lofts this past Saturday would have done Nina and Aretha proud because everyone in attendance was young, gifted and black. Style aficionado and philanthropist Aaja Corinne Carr presented the Color Girls of her She’s in Color campaign.
The campaign was devised to celebrate young women’s past achievements and future endeavors, as well as promote their charitable efforts. So far, she has selected women from various walks of life to represent the campaign. One of her Color Girls, Natalie King, who is a scientist by the way, stated that the campaign “serves to bring forth much needed positive images of women, and does so by acknowledging women who successfully standout by doing good.”
She’s in Color Creator Aaja Corinne & Spokesmodel Amour Genesis at She’s in Color Social Affair: Saturday, January 26, 2013, CityPoint Loft
The event’s hostess and campaign’s spokes model, Amour Genesis of amourgenesis.com, also expounded on the campaign’s mission; “She’s in Color promotes empowerment, and lets us know that it’s OK to acknowledge the fact that we’re all beautiful in many, many ways.”
The event went off without a hitch. In attendance was author, blogger and relationship expert Yanni Brown (makinglovetwogether.com) who has been featured on essence.com and is one sixth of the blog sixbrownchicks.com. Ms. Brown was there to sign and raffle copies of her book Making Love Better Begins Within. The Love guru was also named an honorary Color Girl because of her dynamic efforts to improve relationships. Aaja Corinne felt that Yanni’s initiative, A Woman’s Worth, directly parallels the values of the She’s in Color Campaign which are to enrich and value the worth of women.
She’s in Color Campaign COLOR GIRLS!
The rest of the social focused on introducing of the Color Girls to the public, and to engage them in conversation within an intimate setting. While there, I did manage to briefly engage some of the women in conversation; mainly to get them to share the secrets of their success. When asked about the resources utilized to instill endless positivity in their lives, jewelry designer Marissa Kendrick of deleaylashay.com spoke of her spiritual faith. “I am a Jesus freak, and my greatest resource has to be the bible. There is no greater guide to life than that.”
Natalie King spoke of her faith in God as well. “When my father died, and one of my good friends committed suicide within a short span of time, I had no other choice but to turn to a higher power to stay grounded. I realized that it’s not about me.” That affirmation drove her educational career, and ultimately served as her motivation. One resource she suggested that could serve as a catalyst for positivity is inspirational speaker Tony Robbins’ video series Take Charge of Your Life (http://alwaysgood.com/take-charge-of-your-life-with-tony-robbins/).
The obviously stylish women also gave some tips to help women be as radiant aesthetically as they are spiritually and mentally. Amour Genesis, host of The Glamorous Life, gave some style gems. “Be true to yourself. Your style is a reflection of your personality. For example, if you are reserved, there’s no sense in trying to pick out punk rock-like pieces of clothing.”
Natalie King also expressed a similar sentiment. Everyone has a flaw, but knowing that is your strength. Play up your assets, as well as flaws.” Of course, jewelry designer Marissa Kendrick harped on the importance of accessories. “Accessories can make or break a look.” Color Girl of the week Ariel Simmons stated that the hot trend “color blocking” coincides perfectly with the She’s in Color campaign. “Bright colors up against the skin just looks and feels good. There is a certain confidence that comes with wearing fierce colors!”
The event culminated with a raffle, which included hair products from Essations hair care (essations.com) and Benefit cosmetics (benefitcosmetics.com) among others. There was also a soulful performance from singer Mz. Notra (twitter.com/therealmznotra).
Overall, the event lived up to the campaign’s mission statement: to inspire through sharing, influence by doing good and impact by paying it forward.


I was honored to be in the midst of the “sisterhood” that took place at She’s in Color. Congratulations to Aaja Corrine for following her vision that others could benefit. Excellent article by Jasmine!