With the launching of her She’s in Color campaign, a female empowerment initiative that highlights real women in the real world, the spunky twentysomething is strategically carving a lane where women are the leading force in offering their strengths, struggles and successes. Her gift in executing her visions and bringing a group of individually inspiring women together, reiterate that it is truly okay to be the woman that you are, flaws and all, and to walk in your authentic self daily.
Showcasing women from the medical and law enforcement fields to those in journalism, creative arts and more, Aaja and her amazing team introduced to the world eight ladies whom exemplify what it means to be a woman in color embracing her journey and floating in her destiny. And now, with the introduction of an honorary color girl, the She’s In Color campaign is given its supporters the opportunity to meet and mingle with the official Color Girls at the She’s in Color: Social Affair, to be held on January 26 at CityPoint Loft.
I caught up with the creatively passionate Aaja Corinne to get a few of the goods on the upcoming event!
Aaja, you’ve worked so hard on creating this vision and showcasing powerful women from various paths, how does it feel to see it all come to fruition?
The feeling is honestly surreal. She’s In Color is really a movement! Of course you believe in what you are doing and see the importance behind it, but to see other amazing individuals throw their support behind your initiative is the best feeling.
Talk a bit about the importance of the She’s in Color message and the women who became your muses for the overall campaign.
The mission of She’s In Color amounts to these three things: to empower women to embrace their individuality and purpose, to highlight women of substance and to make an impact. She’s In Color defies all racial and age barriers to simply focus on sisterhood.
When we as a sisterhood are not confident in who we are, we can become envious and covetous of anothers happiness and success instead of being supportive; and we need each other to fulfill our life’s purpose. I liken the sisterhood to a spectrum of many colors that form visible light when joined together. When we unite, we are powerful!
She’s In Color is important because it combats the stereotypes and false realities of women that are often portrayed in media by showcasing the magnificence of the ordinary woman that we encounter daily. She’s In Color shows women that you don’t have to be famous to be great. My muses for the campaign – better known as “Color Girls” – are women who really inspired me through stories about their personal journey. The group ranges from students to women in media to those in cosmetology and fashion.
As the faces of She’s In Color, I wanted them to be representative of a diverse group of women, so that they would be relatable. The campaign also has a spokesmodel, Amour Genesis, who through her personal brand encourages women to “love being beautiful.” I believe that every woman involved has an excellent message that other women need to hear.
The big event is just a few weeks away! Tell us a little about the She’s in COLOR Social and what goodies you have planned for attendees.
She’s In Color had a great launch with the photo campaign this past summer. It really captured people’s attention visually, but I wanted to host a Social to further engage them with the mission and substance of the campaign. The purpose of the event is to bring together influential women – and men – for networking, sisterhood empowerment and fun! The event will spotlight all of the individuals who have been involved thus far from the Color Girls to the designers as well as our makeup sponsor, Benefit Cosmetics. They will perform a full makeover for one attendee and provide giveaways to all attendees. One of the biggest highlights is a book signing by Yanni Brown, one of the Six Brown Chicks and author of Making Love Better Begins Within!
Yanni has amazing energy and she’s named as an honorary “Color Girl”! What caught your attention about her, and how does she represent your vision for this campaign and the Social event?
I admire Yanni’s personal mission to empower and inspire, which are two main focuses of the campaign. Her company has a Sisterhood initiative called “A Woman’s Worth” that helps women to handle the demands of living in today’s society while encouraging them to love oneself and acknowledge their worth and wealth. Yanni is truly a woman of substance, and the fact that she has committed herself to helping other women be whole is commendable. She represents what the campaign is all about, so I am thrilled that she is an Honorary Color Girl!
What’s next for you and what new heights do you foresee with She’s in Color?
Post Social, I will continue to cultivate relationships and strategic partnerships to expand the campaign’s platform. I even have some initiatives for young girls and teens that will focus on helping them to discover their life’s purpose and raising them up to be women of substance. My brand and efforts are all centered on philanthropy. I am committed to paying it forward.