The 2016 presidential election will be studied for years to come. It is historic.
It is the year that campaigning changed because a man named Donald Trump entered the race. It is the year that changed because the Democratic candidate was a woman, Hillary Clinton.
The campaign has been a busy one, filled with innuendos more than facts. It has been a campaign more like a political-reality-soap-opera rather than a real political campaign.
Campaigning has become a dirty business and the best and the brightest will probably stay away from politics because of what it has become. It is a rich man’s game. The billionaires enter the race for different reasons than the “good citizen” looking to improve mankind.
The media has made Trump, and they allowed him to get out of control. They gave him a pass in the beginning by not taking him seriously, but reporting on him constantly. They made everyone react to his madness, which was more Trump coverage. The media even reacted to Trump, hanging onto his every word and seemingly amazed at his non-traditional out of the box ways.
Whether we like it or not, Trump has given us new lessons this political season. Here’s Trump’s brand of politics. These are the new 12 rules.
1. You don’t have to be qualified to run for office. You don’t even have to be of the party you claim you are running for. Just run and make up your platform as you go along.
2. Be a loud blabbermouth. Talk, talk, talk. You don’t have to make sense, just talk for the cameras.
3. You don’t have to speak facts, just talk and see what sticks. The idea here is to address noteworthy issues like immigration and racism enough for the press to cover you. Saying bizarre things are good. Act like you know the solution to problems. Be confrontational.
4. You don’t have to be responsible for what you say. There is no accountability.
5. Be insulting. It will get you at least a three-day press cycle to encourage discussion and conversation. The comedians will make fun of you on the late night talk shows. And Saturday Night Life will make you a character. Being popular is good.
6. Have a distinctive look and a great slogan, like “Make America Great Again.” This suggests America lost its greatness. No one will ever ask you for the real meaning.
7. Use the hell out of social media and Twitter. Use social media 24 hours a day to make your own personal comments and statements.
You don’t have to speak facts, just talk and see what sticks.
8. Attack people personally. It’s okay, they will probably be too polite to attack back.
9. Stay away from the script, so the media will never ever be able to predict your moves.
10. Hold press conferences at your place of business so that you maximize your brand name, no matter the relevancy or appearances of conflict of interest. It’s okay to be who you really are. It’s about branding, stupid.
11. Make up your own polls. When they say you are losing, you say you are winning.
12. Stay positive at all times. Spin your stuff.